Adeen Ziya

Project 1

Type: Cinematic YouTube Series

Tools: Premiere Pro, After Effects

Description:

Edited a cinematic video focusing on smooth transitions, strong pacing, and cinematic color grading to enhance the overall mood.

Project 2

Type: Social Media / Short-form

Tools: Premiere Pro

Description:

Short-form edit optimized for Instagram Reels and TikTok, designed to hook viewers in the first 3 seconds.

Project 3

Type: Short Film / Personal Project

Tools: Premiere Pro

Description:

Personal project experimenting with rhythm-based cuts, sound design, and stylized color grading.

Project 4

Type: Ad campaign for Mama's Cookies

Tools: Premiere Pro

Description:

Brainstormed and created a set of aesthetically stimulating advertisement campaigns about Mama's Cookies, which focus on feelings of warmth, nostalgia and the attachment between food and memory. The campaigns were aimed at turning an ordinary product into an experience by emphasizing the texture, mood, and narration with the help of cinematic shots and deliberate rhythm. With careful framing, pleasant color correction, and focused close-ups, the advertisement highlighted the cookie not only as a snack, but as something that brings comfort and familiarity as well.

Project 5

Type: Ad Campaign for a Clothing Brand

Tools: Premiere Pro, After Effects

Description:

Thought through and created a tough, mood-based campaign on behalf of Ethereal, bringing the streetwear nature of the brand into a visual, gritty story. The campaign was inspired by the grunge culture and adopted shadow, texture, and imperfection to portray authenticity, rebellion, and individuality. The imagery made the clothing an extension of attitude instead of merely style through careful application of contrast, subdued tones, and urban settings.

The filming consisted of artistic leadership, camerawork, and post-processing editing to construct a unified aesthetic based on the underground youth culture. Strict framing, low-key color toning, and close-up shots stressed the motion of fabrics, figure, and presence. The ultimate outcome made Ethereal an ambitious, culture-oriented streetwear brand-representing the interplay between chaos and control, and having a definite, unapologetic visual identity.

Project 6

Type: Ad Campaign for Cryptic

Tools: Adobe Premiere Pro

Description:

Led the creative direction and production of two distinct campaigns for Cryptic, each designed to capture the brand's bold, enigmatic identity through contrast and precision. The Aura Watch campaign focused on presence and energy, using controlled lighting, tight close-ups, and deliberate pacing to emphasize craftsmanship, reflection, and the watch as a symbol of personal power. The visuals highlighted subtle motion and detail, reinforcing the product's refined yet commanding character.

In contrast, the Iced Bracelet campaign leaned into intensity and statement, showcasing texture, brilliance, and attitude through high-contrast lighting and sharp framing. The edit emphasized light interaction, movement, and shine to position the bracelet as a centerpiece of confidence and expression.

Across both campaigns, the focus remained on building a cohesive visual language aligned with Cryptic's identity-minimal, striking, and intentional. From concept development to post-production, the final deliverables elevated the products beyond accessories, presenting them as defining elements of style, status, and individuality.